PUBLICITY

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Executive Reputation Management

Your reputation precedes you. We have a proven track record of positioning high-level executives and business leaders in the media to build personal and professional brand awareness, to preserve credibility, and to cultivate pristine impressions among your constituents. Do you really need a publicist? Yes. Everyone does.

  • Thought Leader Positioning
  • Publicity and Media Relations
  • Accolades, Awards, Industry Recognition
  • Crisis Communications and Mitigation of Vulnerabilities
  • Personal and Professional Reputation Management

PR, Media Relations, Brand Management

All press is good press. At least, Hollywood types like to believe that. We know better. Not all press is worth the time, and not all media outreach delivers the desired ROI. When time is a commodity, we can filter the gravel from the grit. We lead all facets of publicity and media outreach and act as an extension of your in-house team. Our expertise covers the spectrum of multifaceted communications. We can announce corporate mergers, tee up interviews and speaking engagements, screen inbound media inquiries, or run a meticulous media outreach process. Do you need a full-service publicist, or someone to tap in for special projects?

  • Media List Generation
  • Media Pitching and Outreach
  • Influencer Management
  • Media Interviews
  • Speech Writing, Presentations
  • Byline Article Writing
  • Press Releases, Newsworthy Announcements
  • Launches, Grand Openings
  • E-mail Marketing, Newsletters, Digital Announcements
  • Social Media
  • Online Reputation Management
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Group of businesswomen discussing new project

Product Placement

Perception is reality. We thrive on generating media placement opportunities. Product placement, co-branding, brand collaborations, influencer partnerships, and event opportunities provide direct-to-media engagement with your brand, label, or product. We have earned media and event placements for consumer products in the fashion, accessories, and food and beverage industries. From runway collaborations at New York Fashion Week to broadcast placements like Project Runway and charity events, we seek unique ways to get your brand in front of target audiences and engage the media at the same time.

  • Runway Shows, Fashion Week, Market Week
  • Celebrity and Influencer Gifting
  • Award Show Gifting Lounges, Event Gift Bags
  • Charity Events and Sponsorships
  • Trade Shows and Industry-Specific Events
  • Broadcast and Syndicated Morning Show Placements

The Power of Storytelling

ABOUT WHITE HORIZON

White Horizon is a dual-faceted public relations agency dedicated to the power of storytelling. We represent emerging fashion and lifestyle brands that seek to build brand awareness by challenging the standards of an overwhelmed marketplace. We also elevate corporate clients, executives, and elite thought leaders who require meticulous professionalism, media relations, and reputation management. Across all facets, we deliver superior outcomes and seek opportunities like a cruise missile.

We have earned headlines and generated press in a wide range of publications including The Wall Street Journal, ABC News, Forbes, Business First, Realtor Magazine, Haute Living, Modern Luxury, Women’s Wear Daily (WWD), Marie Claire, Elle, Lucky, Who What Wear, Daily Candy, Haute Living, Apparel News, The LA Fashion Magazine, Seattle Met, Pittsburgh Post-Gazette, Capital Style, Whirl, Fashionably Austin, and numerous other national and regional outlets.

We have secured opportunities for our clients to show on the runways at New York Fashion Week, LA Fashion Week, Miami Swim Week, and Austin Fashion Week.

We have generated broadcast media placements on the nationally syndicated Project Runway series and on a variety of morning show segments such as The Morning Blend, Good Day Columbus, and Good Morning, Arizona.

JamieJamie w Bag
May 22, 2019

Do you really need a publicist?

Executive Reputation Management: Do you really need a publicist?
Look, I get it. You’re not A-Rod, and I’m not J. Lo. They need publicists for obvious reasons. Celebrities and professional athletes have massive public images and need someone running PR power plays and damage control simultaneously. So you’re not in the public eye on a grand scale, but you do want to make money and make moves, in which case you need to get control of your personal and professional narratives.
May 14, 2019

Corporate PR Profile: Footprint Capital

Welcome to the closing table
Footprint Capital specializes in investment banking and middle market mergers and acquisitions. Basically, they’re taking names and doing deals.
May 7, 2019

Fashion PR Profile: Emy Mack Shoes

Creating Buzz for Emily Mack Jamison
Meet our favorite shoe designer who gives designers like Manolo Blahnik and Valentino a literal run for their money.
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