Look, I get it. You’re not A-Rod, and I’m not J. Lo. They need publicists for obvious reasons. Celebrities and professional athletes have massive public images and need someone running PR power plays and damage control simultaneously. So you’re not in the public eye on a grand scale, but you do want to make money and make moves, in which case you need to get control of your personal and professional narratives.
You have a reputation. I have a reputation. For CEO’s, business owners, and high-level executives, reputation is a critical element to long-term success. And there are a number of constituents to consider professionally: peers, employees, board members, competitors, community leaders, investors.
List the various audiences you influence, or whose influence you need or may need in the future. How are you perceived? Do you know how these audiences perceive you? Are you in control of the narratives they buy into? Does it affect your business? How? What is the ROI on reputation management? Although we can’t answer all of these questions for you, let’s break it down into 3 buckets.