Downtown Columbus, Ohio during beautiful summer sunset. Columbus is the capital of Ohio and largest city of Franklin County. Note: all logos have been blurred in the logo per iStock guidelines for royalty-free submission.

Corporate PR Profile: Footprint Capital

Welcome to the closing table. Footprint Capital specializes in investment banking and middle market mergers and acquisitions. Basically, they’re taking names and doing deals.

What does that really mean? Basically, the firm helps business owners (or aspiring owners) buy and sell companies in the middle market—companies with $2 million to $10 million in EBITDA. One of Footprint’s earliest deals involved White Castle and three corporate divestitures. You know White Castle? They sell little square hamburgers aka “sliders.” Well, they sold off 3 of their smaller companies in non-slider related industries, and Footprint Capital helped them do it. Although these deals would have been of interest to the media, no one ever announced the transactions publicly. Anywhere. Ever. We cringe at the thought of missed opportunities, especially if the client would be happy to announce the deal. Sometimes, deals need to stay on the D.L., but this one probably would have generated some significant local publicity.

Nevertheless, after the cringing subsided, White Horizon PR began to work with Footprint Capital on deal announcements, tombstones, e-mail marketing campaigns, internal and external marketing collateral, and media outreach. No more cringing. No more missed opportunities. In fact, we generated several strong national and local media placements for Footprint Capital and its managing director over the course of 18 months. This included facilitating industry awards and accolades like The Columbus Business First 40 Under 40 Award for the firm’s managing director and The Merger and Acquisition Advisor “Emerging Leaders Award.”

Our biggest win for Footprint Capital right out of the gate was a media interview with a contributor to Forbes in which the managing director spoke on a niche industry deal (a deal that actually never made it to the closing table) and trends in that industry. Ultimately, we made a meaningful impact and took this small firm zero publicity to multiple placements and interviews in publications such as ColumbusCEO, Columbus Business First, Cincinnati Business Courier, and Forbes.

About Footprint Capital

Footprint Capital greets opportunity with strategy and helps business owners write the next chapter of their story. A boutique investment bank deeply rooted in the Midwest, Footprint advises CEO’s and owners of privately held companies in the middle market. Primary services include buy-side, sell-side merger and acquisition advisory, ownership transition and exit planning, corporate finance, operations enhancement, and strategic advisory.

Footprint Capital has been featured recently on Forbes, The M&A Advisor, Columbus CEO, Smart Business, Columbus Business First, and the Cincinnati Business Courier.

Selected client transactions and press releases are available on