Executive Reputation Management: Do you really need a publicist?
Look, I get it. You’re not A-Rod, and I’m not J. Lo. They need publicists for obvious reasons. Celebrities and professional athletes have massive public images and need someone running PR power plays and damage control simultaneously. So you’re not in the public eye on a grand scale, but you do want to make money and make moves, in which case you need to get control of your personal and professional narratives.