Digital media coverage provides the greatest range of placement opportunities for emerging designers and new brands. Bloggers and opinion leaders update frequently and cross-post web coverage among social media outlets, resulting in multiple opportunities to build brand awareness virtually. Digital magazines and the web site counterparts to print media outlets also provide strong openings for both new and established product lines to generate buzz. Digital media coverage is generally where we start building a client’s PR strategy due to the wide variety of editors, writers, and opinion leaders looking for content.
- Independent Blogs
- Entertainment & Fashion Web Sites
- Digital Magazines (e-zines)
- Print Outlets’ Companion Web Sites